Today Ups Their Sales Game
+ Salespeople = Better Customer Service
CLEVELAND — September
24, 2015— Safety Today, Inc. is embracing new technology to increase customer
value. As a provider of comprehensive safety solutions to companies worldwide,
the company has been researching the best ways to utilize technology to improve
customer service, and they found the answer at their fingertips — specifically,
the tapping of fingertips on iPads.
Safety Today has
outfitted their entire sales force with iPads, chock
full of tools to help streamline buying processes. Whether visiting existing
customers with special contract pricing or calling on new
ones, salespeople find the most valuable process improvements come from a special
version of an e-commerce app. Safety Today worked with the app’s developers to
customize software precisely for their business model and array of products. The
company’s salespeople can now use the new app on a visit with the customer to
create immediate product quotes and speed up the ordering process to mere minutes.
Quotes for new orders can be created and emailed to the
customer on the spot. No more waiting for a return call or for the salesperson
to return to the office to crunch the numbers. Sample requests for new products
are also placed in real time.
The app mirrors Safety Today’s website in functionality,
including detailed item descriptions and product information sheets on
everything Safety Today sells, from gloves to hard hats to safety glasses. The
fully loaded e-commerce app also requires no Internet connection for operation.
A content library contains customer reports, safety audit and survey results,
marketing materials, training tools and more.
“This iPad app is a tool that gives the customer and our
salesperson the opportunity to work together in real time, without waiting for
an email or a return phone call from customer service,” said Tony Spearing,
vice president of Safety Today. “This isn’t just e-commerce; it’s a distinct
advantage for both our salespeople and our customers, saving time and
About Safety Today
Since 1946, Safety
Today has been a trusted resource for smarter safety solutions. When
it comes to protecting employees, managing risk and controlling costs, Safety
Today acts as full-service safety expert to their customers. The company operates from both U.S. and Canadian
headquarters locations, serving customers around the world. Safety Today’s
international strategic alliances with documented, professional supply partners
enables them to provide a full range of safety products, programs and services
to clients across the globe. For more information, contact Safety Today USA,
3287 Southwest Blvd., Grove City, Ohio, 43123; phone: 800-837-5900. Email: firstname.lastname@example.org. Web: www.safetytoday.com.
In Canada, 195 Savannah Oaks Drive, Ste 6 & 7, Brantford, Ontario,
N3V 1E8; phone: 800.263.1251. www.safetytoday.ca.